.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to running into billions in equity capital annually, have reared almost $360 thousand up until now this year, putting it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That downturn results from market saturation, elevated regulatory stress, and economic uncertainties.ADWEEK spoke to 5 VCs who continue to invest in adtech firms, regardless of these difficulties, concerning what they are actually looking for and also what they prevent. Probably unsurprisingly, these entrepreneurs are actually targeting options in privacy-focused modern technologies and industry-specific places including linked television.